The Fredericton Convention Centre (FCC) had its best year ever in 2019, welcoming over 34,000 delegates and generating $15.7 million in direct spending for the local economy.
Results were calculated by HLT Advisory Group, and include money spent directly at FCC on room rentals, food and beverage and other services, as well as delegate spending on accommodations, transportation, food and beverage and miscellaneous shopping.
“These results from 2019 demonstrate how important the visitor economy is for our region’s success” says FCC General Manager Cathy Pugh. “2020 has found us in a very different situation, and it will take time for the events industry to rebuild after COVID-19. We are working hard with our partners at Fredericton Tourism and through Rendez-Vous Fredericton to ensure we are actively booking business for 2021 and beyond, to continue to create traffic for accommodations, retail, restaurants, attractions, the airport and transportation companies.”
Fredericton companies and organizations also benefit from provincial, regional and national events, as events provide an opportunity to connect with their worldwide industry peers, and puts local companies, and their fields, in a national or international arena.
“FCC generated over $25 million in direct and indirect gross sales in the province of New Brunswick which resulted in 136.1 full time equivalent jobs in New Brunswick and 2.5 million in tax revenue (municipal, provincial and federal)” said Manager of Fredericton Tourism, Stacey Russell. “We are pleased to work closely with the FCC team to lead Fredericton’s recovery in this industry as we all adapt to the fluid changes demanded by today’s environment”.
- The FCC hosted 229 events in 2019.
- Of the $15.7 million in direct impact, $2.7 million was spent onsite at the FCC and an additional $12.9 million was spent in the City of Fredericton by event attendees.
- The Statistics Canada Input-Output Model is created annually and measures elements such as personal and government expenditure, investment, inventory, exports and imports. Through this the direct impact can be extrapolated to $31,541,616 impact throughout the province of New Brunswick.
- Average delegate count per multi-day event increased 16% from 2018 to 2019.
- The total number of delegates translates to 69, 959 delegate days* for all event types in 2019, a 36% increase from the previous 5-year high of 51,218 delegate days in 2016.
*Delegate days refers to the number of days spent by delegates at events hosted at the FCC and is an industry-standard measurement.